Goffy Media

Anyone can buy advertising. But what is far more effective and usually much cheaper is to organise publicity that will promote your organisation or event.

Any kind of editorial feature, whether in Newspapers, on Television or Radio has much more impact with the general public than paid-for advertising.

Anyone can buy Advertising. But what is far more effective and usually much cheaper is to organise publicity that will promote your organisation or event.  Any kind of editorial feature, whether in Newspapers, on Television or Radio has much more impact with the general public than paid-for advertising.

The hard part is coming up with the ideas that will get the desired exposure! This is where Paul Gough is a master, the publicity he has generated around himself has effectively created "Goffy" as a brand throughout the region. And that publicity can be worth tens of thousands if calculated as paid-for advertising.

Sometimes this has involved elaborate publicity stunts, or calling on one of the numerous celebrity contacts that Paul has built up over the years.

Above you can see Tony Blair helping to publicise Goffy's book, a charity fundraising joke book. And on the left with the then Newcastle United Manager Sir Bobby Robson, holding the FA Cup!

So a publicity stunt is producing a strange, original or sensational story with the intention of creating media and public interest, hence getting greater recognition of the product associated with it.

Here’s a very early client of Goffy's - Nicky Brown, at the time he was hosting a night time radio show and wanted to raise his profile and make the move to TV.
Goffy's publicity stunt worked like a dream and the national papers loved it, making Nicky Brown the talk of the country . . . The Sun, The Mirror and the Star were just a few of the Fleet Streets Papers to take the story.

The plot was simple - appearing on Nicky's Metro Radio Show was Ben Volpeliere-Pierrot, Lead Singer from 80’s band ‘Curiosity Killed The Cat’ (they had a number one hit at the time, ‘Down to Earth’)

Well, Ben was all over the tabloids allegedly having an affair with Bob Geldof’s wife Paula Yates, and Bob was not a happy man. So when Ben appeared on Nicky’s Metro Radio show, Goffy thought it would be a good idea to barge into the studio with a look-alike Bob Geldof and the shocked and surprised Ben was captured in a great pose!

Funny...Nicky Brown trailed Goffy for weeks after this, following his success with this PR exercise, and not long after, quit his radio show and started his own PR company and did rather well for himself in the Industry!
Publicity may involve stunts like that, but is often just a case of coming up with a good angle and writing a catchy Press Release.

It also helps when you can use your contacts to arrange the right kind of exposure. Here I am down in London taking Gazza to be interviewed on Steve Wright's BBC Radio 2 show to promote his book.