Mike Tyson is one of
the best-known names in the world, yet the former boxing star has had as
much bad publicity over the years as good !
Goffy Media’s job
was to create positive publicity for his UK Tour, and yet working with
this very complex personality wasn’t always easy !
We began by
talking to his Management in the USA, and set up advance radio
interviews with the likes of Andy Townsend on TalkSport.
We even linked
this in with one of our other clients who was in the news at the
time, Paul Gascoigne.
Mike said
he’d like to meet him while over here to help Gazza through this
difficult period.
This
not only made front page news here in Britain, but went worldwide.
We also used Goffy’s experience as a broadcaster to record a radio
interview with Tyson to promote his Tour that we syndicated to other
TV and radio stations. and radio stations.
We not only got
involved with some of the actual live events (with Goffy hosting and
chatting to Mike on the night), but also continued to provide PR for
the events all over the country.
See the
publicity we achieved in the videos and press clips below.
The week-long
tour in the North East ended up being a total sell-out !
Click on the screen
on the right
to see our Mike Tyson video
Click story to
enlarge
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to discuss how Goffy's unique service can work for you!