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Project - John Myers Book |
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Project - John Myers Book |
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John Myers is one
the UK's top Radio Executives, responsible for setting up and running
some of the largest groups of radio stations in the country. His first management role was running CFM in his home town of Carlisle, where he also appeared as a presenter on Border Television. He then put together an application for the first new Regional licence in the North East, and despite fierce competition from other companies was successful in winning, and setting up the first Century Radio. On the strength of the station's success, he went on to set up two further Century stations, in the North West and East Midlands. After this as CEO of Guardian Media he set up several stations under the Real Radio and Smooth Radio brands, being involved in buying and selling radio stations in multi-million pound deals. |
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John Myers is
also a Presenter, using his on-air persona of John Morgan. Goffy
first met John in 1994 at Century Radio, when he gave Paul his first
break in radio. This eventually led to Goffy taking over John's
Breakfast Show on Century. So when John needed someone to help publicise and market his autobiography, he had no hesitation in turning to Goffy Media. The book is called "Team - It's only Radio", and John can be seen pictured here doing a series of book signings. The book went on to become a big seller all over the country. |
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The publicity
began with Goffy Media arranging a three week serialisation of the
book in the North's biggest regional newspaper, the Sunday Sun. (see
cutting from the newspaper below left). This
instigated many further TV, Radio and Newspaper opportunities. Next stop was John's home town of Carlisle, at Waterstones book store, where many of his fans that had grown up with him on the radio turned out in force. This personal appearance resulted in the event being covered by local TV, Radio and Newspapers. Throughout the month-long campaign John went on make many high-profile appearances in the media, including a prime slot with Jeremy Vine on BBC Radio 2, and extensive look-backs to his TV and Radio career on Tyne-Tees and Border Television. On the right is a press cutting about John's heart-warming appearance on a local lad's Hospital Radio show, which resulted in further great feedback for the book. He was so thrilled at all our involvement he even posted on Twitter the message at the bottom of the picture below right . John continues to be an influential player in the UK Media industry. |
Click story to read press clip |
